LinkedIn Growth Strategy
Set Your Expectations
Before you get started, it’s important that we set some expectations for growing your LinkedIn profile:
This is a long term strategy, and your results will compound over time.
You are likely to have a slow start, gradual increases in visibility, and you’ll feel the benefits after about 1 year (with some earlier gains, but this is when you’ll be in a rhythm).
Persistence beats intensity. If you struggle to stay consistent, allow yourself to come back and start over as many times as you need, even if that means setting lower expectations for what you do. The ideal amount each day is enough to see progress, but not so much that you can’t repeat your efforts again tomorrow.
Adapt the recommended amounts below so they are sustainable for you. The numbers listed are what I recommend aiming for long term, not right away!
The actions with a ⭐ beside them are the ones to prioritise if you are short on time.
1. Daily Tasks
Engagement & Relationship-Building
These tasks are all designed to build your relationships on LinkedIn. If you do nothing else, focus on the content engagement!
⭐ Content Engagement
Leave 15–20 comments per day (start with 3-5 and build up from there), your comments should ideally:
Add an opinion or add value
Move the conversation forward
Avoid “great post” style comments - aim to be memorable.
Engage Strategically Before Posting
In the hour before your post goes live, engage with:
People you want to see your content
Ideal clients and collaborators
This increases early engagement, which boosts reach.
Respond to Engagement on your Posts
Reply to every comment as quickly as possible, the first hour matters most for reach.
Treat comments as conversations, not acknowledgements.
Inbox & Profile Activity
⭐ Check profile views
Identify viewers you’d like to connect with. Take one of the following actions:
Send a connection request, or
Send a short personalised message or voice note.
Follow up with Commenters
Send a message directly to people who comment on your posts. This can be thanking them, starting a conversation, or mentioning something useful that’s coming up. This helps to turn engagement into relationships.
2. Weekly Tasks
Outreach & Network Growth
⭐ Max Out Connection Requests
Use your full weekly connection allowance, don’t send a message with your request.
Focus only on your Ideal Client Avatar (ICA).
531 Method
This method works well if you work with companies as opposed to individuals:
Identify 5 businesses
Connect with 3 people per business
Take 1 meaningful action (comment, DM, share, intro)
Post Acceptance Follow Up
When someone accepts your connection send a message (or for even better results, a voice note or short video). Include:
Who you are
What you do
Reference something specific about them
Why you wanted to connect
Focus on value to them, not pitching.
3. Weekly Tasks
Posting Strategy
⭐ Use Content Pillars
Rotate between the following pillars based on your own niche and expertise:
Industry based insight
Collaborations (including tagging people you have worked for or with, or people you admire in your industry)
Personal/non-work content - do not link this back to work
Self promotion - testimonials, what you have coming up next, how people can take the next step to work with you
Focus on Problem Solving
In your content, focus on solving problems your clients face. Where appropriate take inspiration from the real life problems you have solved.
Speak directly to recurring problems your audience faces.
Show how to solve them.
Teaching openly does not reduce the value of your paid work.
Create free resources where you feel it is appropriate.
Ensure the problems you are solving are the first steps of the problems you solve in your paid work - this is how you build desire to work with you.
Post Structure and Format
Using your own normal way of speaking lets people connect with you as you are. Remember to:
Start clearly with the point, insight or tension. Don’t bury the lede.
Use long text formats - this works on LinkedIn
Include images
Always include a call to action (CTA) e.g. comment, DM, save, share, reflect
4. Check Your Stats
Track Your Reach, Engagement & Profile Views
On a weekly or fortnightly basis, check in with your profile analytics. Notice trends in the timing and type of content that gets the best engagement and reach, and use that to inform your future content.