Marketing Blueprint

This is a summarised version of the Value Proposition Canvas.

1. Jobs: What task is completed by your business or service?

2. Pains: Which problems are eliminated by your business or service?

3. Gains: What are the additional benefits from using your product or service?

4. Products and Services: List your products and services

5. Gain Creators: Improves user experience and outcomes

6. Pain Relievers: Removes frustration or problems