Business Tree Framework Worksheet 2

Purpose Mapping

Just as trees grow towards the sun, well aligned businesses grow towards their purpose. In the Business Tree Framework, your purpose is the sun, and sets the direction of your business growth. Having a clear purpose helps you work with alignment and focus, so you attract aligned clients and feel the meaning behind your work (even when you are doing the boring bits!).

This exercise will help you:

  • Articulate the “why” behind your work

  • Separate your personal and business-level purpose (you are a human outside your business after all)

  • Identify your values and vision for the future

  • Check alignment between your purpose and current actions (is your trunk growing towards the light?)

For each of these prompts, journal or mindmap your answers - set a timer for 5 minutes per question if you're refreshing things, or 15 minutes per question if this is a new line of exploration.

1. What Motivates You

Let’s start with your personal purpose. Zoom out beyond your business, think about the kind of life you want to live and the contribution you want to make to the world.

  • What motivates you on a deep level?

  • What kind of change or legacy do you feel drawn to create?

  • What have you always had a passion for?

2. What is Your Business Purpose

Now it’s time to reflect on your business purpose. Does it reflect and express your personal purpose, or does your business have a purpose all of its own?

  • What is your business here to do or be?

  • What transformation do you want your clients to experience?

  • What is the legacy your business will leave behind?

3. What Values Guide You

Your values are the consistent and constant internal roots beneath your decision making. They affect how you show up, who you like to work with, and what you prioritise.

  • If you are clear on your personal and business values, make a note of them before moving on.

  • If you aren’t sure about your values (or they need a refresher) go to Your Values and complete that exercise before moving on.

4. Purpose Check

Now you have your personal purpose, business purpose and your values. Take a look at them and ask if the way you spend your time, earn your income, and deliver your work aligns with your purpose. Is your business tree growing towards the sun?

  • Where are you acting in alignment with your purpose?

  • Where are things drifting out of sync?

  • What action do you need to take to get back into alignment?

Optional Reflection:

  • How do your personal needs and goals sit alongside your business purpose?

  • Are there any fears or assumptions holding you back from fully stepping into this?

  • Are there any values you’d like to embody more (or less)?

Purpose Mapping

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