Worksheet 19: Marketing Ecosystem Design

Crafting a Purposeful, Aligned and Sustainable Visibility Strategy

Purpose of This Worksheet:
In the Business Tree Model, flowers represent your marketing — how your business naturally attracts attention, pollinators, and future clients. Flowers are about visibility, resonance, and reach. A well-tended marketing ecosystem draws in the right people without draining your energy.

Use this worksheet to:

  • Clarify your current marketing methods

  • Align your visibility with your purpose

  • Design a strategy that supports both growth and sustainability

Instructions (Step-by-Step):

Step 1: Map Where You’re Currently Visible

🟩 Prompt:
List all current channels or platforms where people may discover you.

Platform / ChannelActivity LevelNotes on What’s Working / Not Workinge.g. LinkedInActive weeklyStrong engagement, aligned audiencee.g. InstagramSporadicFeel pressure to post, low ROI

✎ Aim to list at least 3 channels, including offline ones like referrals or events.

Step 2: Use the PMA Model to Assess Alignment

🟩 PMA = Purpose, Message, Avenues

Use this three-part framework to check your alignment:

PMA ElementStrong? (Y/N)Notes (Why/Why Not?)PurposeDo your marketing activities reflect your deeper mission?MessageIs your message clear, consistent, and compelling?AvenuesAre you showing up where your people are, consistently?

✎ Use this step to pinpoint where the flowers might need replanting or pruning.

Step 3: Plot the TLC Marketing Flow

🟩 TLC = Traffic → Leads → Conversions

For each key channel, outline:

  • How people find you (Traffic)

  • How you engage or nurture them (Leads)

  • How they become clients (Conversions)

ChannelTraffic SourceLead Nurture ActionConversion MechanismLinkedInSearch / HashtagsValuable postsDiscovery callPodcastGuest featuresNewsletter opt-inCourse sales pageReferralsWord of mouthFree intro sessionDirect sign-up

✎ Sketch your ecosystem to spot weak or missing links.

Step 4: Review Energy + Capacity

🟩 Prompt:
Which parts of your marketing feel joyful and easy?
Which feel heavy, draining, or inconsistent?

✎ Write reflections here:
[Blank space]

Step 5: Design Your Ideal Visibility Plan

🟩 Prompt:

  • Which 1–2 channels feel most aligned and effective?

  • What simple rhythm can you commit to (e.g. 1 post/week, 1 podcast/month)?

  • What support would make marketing easier?

✎ Outline your ideal plan:
[Blank space]

Final Prompt:
What’s one small visibility habit you’ll start (or restart) this week?

✎ Write your commitment:
[Blank space]