Worksheet 13: The PMA Alignment Checklist

Purpose, Messaging, and Avenues – Your Inbound Marketing Root System

Purpose of This Worksheet:
In the Business Tree Model, flowers represent inbound marketing — the natural attractors that help people find and engage with your business. Your PMA system (Purpose, Messaging, Avenues) helps you check whether your visibility is aligned, consistent, and effective.

Use this when:

  • You’re about to grow your visibility

  • Marketing feels confusing, exhausting, or misaligned

  • You want to refine your approach for better traction

Instructions (Step-by-Step):

This checklist is broken into three key areas. For each statement, score yourself from 1–5:

1 = Not at all
3 = Somewhat / in progress
5 = Absolutely / consistently

☀️ P = Purpose
Why are you showing up?

StatementScoreI have a clear reason for marketing that aligns with my business goals.My marketing is rooted in service and connection.I stay focused on long-term impact, not just short-term gains.I enjoy or find meaning in at least one of my marketing activities.I feel connected to my “why” when I share content.

🟨 Reflection:
Which of these feel strongest? Which need attention?

✎ Write notes here:
[Blank space]

💬 M = Messaging
What are you saying, and how clearly?

StatementScoreI can clearly describe what I do and who it’s for.My content speaks directly to the problems and goals of my ideal clients.I have a simple, repeatable call to action (CTA).My tone and style are consistent across platforms.I feel confident in how I express my ideas or offers.

🟨 Reflection:
What’s clear and resonant? What’s foggy or inconsistent?

✎ Write notes here:
[Blank space]

📣 A = Avenues
Where are you showing up?

StatementScoreI have 1–2 primary platforms I show up on consistently.I can track where my clients are coming from.I experiment or test what content gets traction.I know how someone moves from seeing me to working with me (TLC Journey).I don’t feel overwhelmed by trying to be everywhere at once.

🟨 Reflection:
Which channels feel alive and manageable? What’s missing or draining?

✎ Write notes here:
[Blank space]

📊 Total Your Scores

AreaTotal Score (out of 25)PurposeMessagingAvenues

🌱 Interpretation:

  • 21–25: Flowering! You’re clear, consistent, and aligned — keep nurturing it.

  • 16–20: You’ve got strong roots — small tweaks could have big impact.

  • 10–15: Time to realign — revisit goals and simplify your focus.

  • <10: Pause and reset. Start by focusing on one clear message or channel.

Final Prompt:
What’s one change you can make in your marketing this week based on this reflection?

✎ Write your action here:
[Blank space]