Worksheet 15: Visibility Plan

Creating Consistent, Aligned Visibility that Reflects Your Voice and Values

Purpose of This Worksheet:
In the Business Tree Model, flowers represent marketing and visibility. A clear visibility plan ensures your business is consistently seen by the right people — without relying on burnout, pressure, or constant reinvention.

Use this worksheet to:

  • Map out a marketing rhythm that feels aligned and doable

  • Choose platforms, topics, and formats that work for you

  • Plan visibility with intention instead of reaction

Instructions (Step-by-Step):

Step 1: Define Your Current Presence
🟩 Prompt:
Where are you currently showing up or being seen?

✎ List platforms or touchpoints (e.g. LinkedIn, newsletter, podcast, networking):
[Blank space]

Step 2: Choose Your Primary Visibility Channels
🟩 Prompt:
Which 1–2 platforms feel most natural or enjoyable for you to create content for?
Which ones do your ideal clients actually use?

✎ Primary visibility platforms:
[Blank space]

✎ Backup or experimental platforms (optional):
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Step 3: Set Your Rhythm
🟩 Prompt:
How often can you realistically show up on each platform — not ideally, but sustainably?

✎ Example:

  • LinkedIn: 2x per week

  • Email: 2x per month

  • Podcast: bi-weekly

✎ Your rhythm:
[Blank space]

Step 4: Content Focus Areas
🟩 Prompt:
Choose 3–5 themes that you’ll rotate between. These should align with your offer, message, and purpose.

📌 Examples:

  • Behind-the-scenes process

  • Client transformations

  • Thought leadership or ideas

  • Offer-specific info

  • Personal story or mission

✎ Your content focus themes:
1.
2.
3.
4.
5.

Step 5: Plan One Week of Visibility
🟩 Prompt:
Sketch out a sample week based on your current rhythm and themes.

DayPlatformThemeTopic/AngleMondayTuesdayWednesdayThursdayFriday

✎ Use this as a draft — adjust as needed each week!

Step 6: Check Alignment
🟩 Prompt:

  • Do these plans feel doable and not draining?

  • Is your messaging rooted in your purpose?

  • Are you creating opportunities for people to engage?

✎ Any adjustments needed to keep this in alignment?
[Blank space]

Final Prompt:
What’s one small visibility commitment you’ll honour this week?

✎ Write your visibility intention:
[Blank space]